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PUNTO DE CRUZ / URBAN WEAR

Punto de Cruz urban wear / branding and concept store.

  • Photography: Joaquin Espinosa

Punto de Cruz (spanish for cross-stitching) brand store makes reference to “knitting” multibranding techniques to concepts like design, upcycling and urban fashion. The furniture is divided in two big clothing racks, mobile furniture and counter. They are all constructed using wood structures and reused slotted mdf panels left by the former store. Both the naming and concept store offer a fresh and old look, not vintage, neither industrial, but one that mixes simple ideas and common sense to turning the old into new (material).